The law on the preservation of Apple competitors dictates that when one competitor leaves, another must participate. This is always the case and this is how it should always be.
What is it?
I’m sorry, quantum mechanics rejects all knowledge of this law and says that there may be so many Apple competitors who want to try.
You’re not my boss, quantum mechanics!
Macalope is told that it is actually quantum mechanics that is his boss.
Well, anyway, that’s what happened this week.
“Meta’s Apple Watch competitor is now on hiatus while the company focuses on AR / VR”
“We range from dystopian personal tracking devices to dystopian face clamps.” Nice. Very on the mark.
A Meta worked on a new smartwatch with a built-in camera to compete with the Apple Watch. Now the Facebook parent company has stopped the development of this portable device as it focuses on the meta verse.
Well, that’s just great! How will Macalope now be constantly tracked and get all his movements and all biometric data sold to advertisers? Does he have to gather that information and sell it himself? Sounds like a lot of work! If we can not trust Meta to track all our movements and most personal information and sell it to advertisers, then who can we trust ?!
Alas, you will be stuck with this stupid privacy-damaging Apple Watch. So do not expect furniture ads to appear in your Instagram feed the next time you go through an Ikea.
Trying to compete with the Apple Watch right now seems like trying to run upward through a pudding slide at waist height. It’s possible, but you have to be pretty committed.
So how about making a new smartphone instead ?! Ah, that’s the ticket.
Yes, while Fire Phone and Essential Phone were both sent to the rubbish heap by upcoming iPhone killers, the dope continues to spring forever. Welcome – and Macalope is required by law here to prove that he is not constitutes this name – the Nothing phone.
“Nothing’s first smartphone is aimed at Apple, not OnePlus”
After the moderate success of the Ear 1 earphones, nothing takes up the smartphone space, and goes so far as to reveal the offer a month before. Yes, soon everything will change. And what will change that? Nothing.
But nothing is not ready to talk about specifications or price.
Take your time.
How does it look? It looks a bit like an iPhone 11 with a clear back. And based on this video from Marques Brownlee, it has LED light strips that convey charge and ringtones, and help with night shots. Fine, but if vendors are to be able to send always-on screens for the iPhone soon, it does not look like the lights will have a long shelf life.
The user interface, a skinny version of Android that looks like a scoreboard for European train stations, is certainly a different look that will probably appeal to some consumers looking for a change, but it’s not likely that many will switch platforms for. And now it seems that it is not even launched in the US. So while Nothing’s Carl Pei may throw out the features of the iPhone that his company wants to compete against, it’s a bit like Macalope says he likes the Taika Waititi movies so he expects to one day become friends with him.
(But, seriously, Taika, if you’re reading this, give me a call.)
IDCs Francisco Jeronimo is a little skeptical of the transformative powers of Nothing Phone.
I see someone [sic] a lot of hype about the @nothing phone that I’m starting to suspect there is nothing special about this phone apart from the cover and lots of online marketing. Hope you will prove me wrong @getpeid
When so little is known about the device other than that it wants you to compare itself to the iPhone, Macalope tends to agree.