Brave’s search engine allows you to customize your results

Brave Search has launched a new feature that gives you a way to create or use custom filters that change the way results are ranked. It’s called “Goggles”, and it can potentially help uncover sources you may not immediately find on traditional search engines like Google.

Brave has some demos ready for users to try today, including those that prioritize posts from smaller technology blogs and filter out posts from the 1000 most viewed sites on the web. There’s even a Goggle to exclude posts from Pinterest – because Brave clearly feels the frustration of trying to find a picture and get a Pinterest post without a source. Brave says that these glasses are only for demonstration purposes, and developers can expand or discard them. It will start to erase these glasses when users start coming up with their own, but I hope Pinterest stays the same.

While Brave says that the engine, which is independent of devices like Google and Bing, “does not have editorial biases”, it does not change the fact that there are biases inherent in all algorithms. Goggles are meant to curb this, essentially allowing you to help shape what these biases are.

Brave’s “technology blog” Goggles works surprisingly well.

After trying the feature myself, I was impressed with how well it actually works. I searched for “AirPods Pro review” with the “Tech blogs” filter turned on, and a bunch of independent blogs appeared – The Verge was nowhere to be found. To compare, I searched the same thing on Google and saw it The Verge appeared on the first page of results.

But I was a little disappointed to find that it’s not as easy to create your own Goggles as I thought – here I thought you could turn on a bunch of filters or just type in your own keywords. Well, it turns out that there is some coding involved; developers can read up on the tool on GitHub. For now, I’m just waiting for someone to come up with a Goggle that lets me see only articles from satirical sources.

In addition to launching Goggles, Brave also announced that their search engine is out of beta and that it has already seen 2.5 billion searches in the last year. Brave is fast becoming the search engine’s Swiss army knife (at least in my opinion). It rolled out a new discussion feature in April that began eliminating the need for users to add “Reddit” to the end of their searches – it now displays Reddit results for relevant inquiries.