Claim of £ 750 million against Apple launched alleging “strangulation” of battery | iPhone

A consumer master has launched a more than 750 million pound legal claim against Apple, related to an incident in 2017 related to a power management tool on older iPhones.

Justin Gutmann has accused the technology giant of slowing down the performance of iPhones – a process known as “throttling” – by hiding a power management tool in software updates to combat performance issues and stop older devices from shutting down suddenly.

Gutmann has filed a claim with the Competition Court for damages of approximately £ 768 million for up to 25 million British owners of a number of older iPhone models.

It claims that Apple misled users about the incident by forcing them to download software updates that it said would improve the performance of some devices, but actually slowed them down.

The claim concerns the introduction of a power management tool released in a software update for iPhone users in January 2017, which was issued to slow down older iPhone models with aging batteries, which may have struggled to run the latest iOS software, to prevent abrupt shutdowns of the device.

Gutmann said that information about this tool was not included in the description of the software update download at that time, or that it would slow down a user’s device.

He claims that Apple introduced this tool to hide the fact that iPhone batteries were unable to cope with new iOS treatment requirements, and that instead of recalling products or replacing batteries, the company pressured users to download the software updates.

The legal claim said that Apple added a review of the tool to the release notes for the update on its website at a later date, but said that the company failed to make it clear that it would slow down older iPhones.

In late 2017, after some users noticed performance issues, Apple apologized for dealing with the issue and said they would replace batteries for a greatly reduced price for a limited time and also introduce a feature that allows users to turn off the power management tool.

At the time, the company said it never has, and will never do anything, to intentionally shorten the life of a product, and Apple CEO Tim Cook publicly apologized for the incident, saying the company never tried to mislead anyone about tools. .

But Gutmann claims that Apple did not adequately publish the prices for battery replacement services of £ 25 plus return shipping and that the company had abused its dominant position in the market.

The requirement applies to the iPhone 6, 6 Plus, 6S, 6S Plus, SE, 7, 7 Plus, 8, 8 Plus and iPhone X models.

It seeks compensation for each model owned and is an opt-out requirement, which means that customers do not have to actively participate in the case to seek compensation.

Apple said: “We have never, and would never, do anything to degrade the user experience to drive customer upgrades.

“Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”