New hardware brand from Sony, Inzone, which offers PC monitors and headsets

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Sony Electronics launches a gaming equipment brand called Inzone, aimed at PC gamers. The company announced its new brand on Tuesday with two 27-inch screens and three variants of gaming headphones.

Inzone had been at work since 2019 – before the pandemic – when Sony executives observed growth in the video game and sports industry.

“We are entering the gaming equipment industry with monitors and headsets in an exciting time, since games and e-sports have become even more popular in recent years,” Kazuo Kii, Sony’s president of home entertainment and audio products, told The Washington Post. “We leverage Sony’s high-quality display and audio technologies to deliver products that allow players to immerse themselves in their gaming world.”

Sony, which is a descendant of the PC gaming market, plans to win players through products at competitive prices. Sony plans to sell an $ 899 4K resolution screen with a 144-hertz refresh rate, available this summer, and a $ 529 1080 pixel screen with a 240-hertz refresh rate, which will arrive later this year.

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The Japanese conglomerate hopes that PC gamers – especially first-person shooters – will give Inzone a chance, and not associate Sony primarily with consoles.

“We are not saying we are not focusing on PS5 users. But because we are laggards for monitors and headphones for [the] game segment, we think we have a chance to catch up, Kii said. He added that he hopes Sony can catch up by appealing to highly competitive players and influencers who can use Inzone products and market them to their audiences.

“I think if top players from top companies mention ‘Oh, Sony’s Inzone is great,'” Kii said.

While Sony hopes to woo PC gamers, it has not left PlayStation 5 users behind. Aesthetically, the screens and headsets are designed to merge with the PS5 if users should own one. The two monitors work with the PS5, which will optimize the screen colors when connected. The monitors also have a switcher function, which allows users to connect a single keyboard, mouse and headset to a PC and PS5 at the same time, and switch between the two.

Sony’s approach to gaming headphones is to try to see which of their options appeal to consumers. The company will offer a $ 299 wireless headset with noise reduction and synthetic leather, along with a reduced $ 229 wireless headset (no leather or noise reduction) and a pair of $ 99 wired headphones. Kii said that all three pairs will be equipped with a spatial sound field function; players will be able to hear how far opponents are from them and where they are, based on audio signals.

The headphones are also designed to be less tight around the ears, so players can wear them comfortably for hours.

Read more: With the PS5, Sony’s big effort is that what’s good for developers will be good for gamers.

The new brand launch comes shortly after Xbox’s announcement in early June that it was trying to free up Japanese developers, who have traditionally worked more with PlayStation. While Inzone is aiming for a gaming community more often associated with Windows PCs and Xboxes, Kii denied that the brand launch was a bid to compete for Xbox audiences, saying many players use multiple devices to play.

Inzone hardware builds on Sony’s current offering for TVs, monitors and noise-canceling earbuds, and tailors the technology to appeal to gamers. The company is still unsure whether they plan to offer hardware in addition to monitors and headsets under the Inzone brand, according to Kii.

Inzone comes packaged with a program called Inzone hub for users to access and change settings such as light and bass.

“Sony’s gaming division, PlayStation, has primarily focused on the console gaming market,” said Daniel Ahmad, senior analyst at analytics firm Niko Partners. “Later, the company has been looking to reach a broader player demographic beyond console, starting with those who play games on PC. Asia is a region in the world where console gaming is overshadowed by PC and mobile gaming. Since Asia is a critical market for the gaming industry, Sony is finding ways to address this market beyond consoles with this grip. “